As the major search engine, Google has many different facets of its complex algorithm to decide which webpages should be shown for a query and the order in which they should be displayed. There is a core search algorithm but Google also has individual algorithms for specific purposes.

Is Google Holding Your Website Back?

Google is without a doubt very complex. It would seem that in the current year (2021) they look for more reasons to hold a website back. After all. Google want the best most relevant webpages to be found for a users search query. If a webpage is slow to load and Google has a lot of other websites to choose from, your webpage won’t be picked.

There is an algorithm called the ‘page layout algorithm’ and the ‘Panda’ algorithm. Both of these deal with the complexities of on-page and website quality. Google wants to make sure only quality information is served to its searchers, otherwise, they would quickly diminish in terms of popularity. So the website and webpage quality is an important factor and one that deals with many different elements.

Concerning Duplicate Content

One element of website quality is the content on the page. Specifically, Google wants to know if you are the originating author or whether the content was written by somebody else. It is not really recommended to use other peoples content and Google will not rank two separate page URLs that have the same content on them. Google will most likely reward the originating author so that the duplicate content will not be placed high in their search engine. This is why you should strive for writing web content that is both qualities, relevant and has a decent word count.

No this doesn’t mean that you can’t use duplicate content on your website. You only want to avoid having it on a page that you want to be shown for a keyword in the search engines. If the content isn’t to be ranked then duplicate content may not matter as much. Using duplicate or partially duplicate content can be useful for other strategies. Curated content is one such strategy that uses other peoples content.

To Summerise

The trick is to come up with your own enticing headlines and also add your own opinions in the way of comments. If you do use this strategy make sure you always cite the originating author and source. If you are serious enough and have the time or resources it is always better to provide original content that can only be beneficial to the overall quality of your website.

So to recap, don’t get to hung up about duplicate content. Just be sure that you don’t use it as a piece of content you don’t want to rank in Google. Use it for other purposes and if you do be sure to cite the originating author.