Lets face it. SEO can be so frustrating sometimes. You can put a lot of investment into it in terms of money and time. Then end up with little to no return. What’s more frustrating is that you believe you’ve done everything possible to get your webpages ranked in Google. Still, you not on the first page of Google for your search terms.
When you are facing a situation like this it can help to gauge the competitiveness of your industry and also the time that has elapsed since you first started applying search engine optimisation to your website.
So in this post we want to give you a few little tips that you can apply to see if we can’t get you some better results.
Do a search for the keyword you want to rank for and find your ranked pages. Take a look at how your meta title and description are written and displayed. Now, as well as the meta title and description tags providing on page seo optimisation, they also serve as a headline for your page in the search engine results page (SERPS). It is important to understand how many clicks each page gets based on the number of impressions your keywords get. This information can all be found in Google’s search console.
You can put yourself in the shoes of your clients and customers and apply some copywriting techniques to improving your page snippet in Google. One word of caution though. Your meta title is a big factor when it comes to your own page optimisation. You want to make sure that your keyword elements are left intact otherwise you could risk upsetting your current placement for the worse.
Another area you can work on is the speed at which your page loads. Ever visitors are clicking on your webpage and it takes a long time to load, you are going to get a lot of people becoming inpatient and click back and choosing a competing webpage. Check the page speeds of both the desktop and mobile although make sure you make mobile the preference.
There are many free guides on improving the speed of your webpages that you can find online.
Before you do any of this it is good practice to understand which pages are your most important in terms of the current amount of visitors you already have. Any positive tweaks are going to be of benefit straight away.
So implement these two simple strategies to get more people clicking through to your webpage and have those pages load faster.