We’re guessing you already know what keywords and search terms are? Well here’s a quick refresher: Keywords are the main broad terms that you will optimise your website for. Search terms generally mean the variations of the broad term. For example, a keyword could be “red shoes” and a search term could be “where to buy red shoes”. A keyword can also be placed within a link, this keyword is anchor text.
These search terms can also refer to what we call long-tail keywords. In markets where business can be attained and revenue can be produced, the competition will be strong. In these markets, you will find many websites competing for the same broad keywords. That’s fine as a long term strategy but long-tail keywords can bring in smaller rewards in a quicker timeframe. Long-tail keywords will get searched less on a monthly basis but they will be more targeted and will most likely produce more sales or business enquiries.
Ranking for a large group of keywords can bring substantial amounts of traffic to your website. Most long-tail keywords are longer phrased versions of your related keyword. Because they are longer the chances of lots of people searching for it will be a lot lower. They can still be very valuable. When you are implementing an SEO strategy, the work you do to rank for a long-tail keyword will also have a nice knock-on effect of rewarding your main keyword.
So how can you find your long-tail keywords? Well take your main keyword, in this example, we’ll use “red shoes”.
We will use the power of Google suggest. This is the basic search box where a query is typed in. The great thing about Google suggest is that it will show you other similar keywords that have been searched by others. Put your keyword in the search box and Google will straight away make some suggestions for you.
The idea is to put your keyword in there and the type A and you’ll see variations beginning with ‘A’. You can then cycle through the entire alphabet and build up a huge list of long-tail keywords.
Here’s some I found using the example of “red shoes”:
- black and red shoes
- blood red shoes
- red glitter shoes
- red shoes for women
- red shoes for boys
- red shoe girls size 10
As you can see some of these long-tail keywords are very specific. If you can take searchers to a page that patches these search queries, your sales or enquiries will likely be high. This is where you can create specific pages that speak to these specific searches. What you need to be careful of though is not overdoing it. Overdoing it is having a page set up and optimised for “red shoes” and then creating another page and optimising them for “best red shoes”. These are two keywords that would be optimised for on the same page.
What are you waiting for? Go and build a list of long-tail keywords for each of your most important web pages.