It took you years to finally get started on your blog. You finally did it and it’s been up and running for over a year now. But when you check the analytics of your website, you’re disappointed at the small handful of visitors coming to your blog each month. It can be frustrating putting in all that work then getting very little website traffic to it.
You’ve searched online, found many useful guides and followed them word for word but all you are hearing from your blog is crickets and tumbleweed! Perhaps you just haven’t been consistent enough with posting content but regardless you are not seeing a return from your efforts.
How to Increase Blog Traffic
So, here our tips you can implement today to start bringing more relevant visitor traffic to your blog or website.
Don’t write about anything without having a clear theme or understanding of the searches your target audience make. If you can centre most pieces of content around a search keyword you know your audience search for, you’ll have a better chance of your content being found by those searchers. As an example, we could write a post with the title “8 Ways You Can Increase Website Traffic To Your Blog” with the keyword we are writing around being “Increase Website Traffic”. We understand beforehand what our audience is searching for and then writing content to help them.
Write posts around keywords but don’t be afraid to go into depth about the subject. You want to understand the intent of your audience behind their search. What would they be looking for or needing to be searching for that keyword? If you can go in-depth in a blog post that really answers their question it can really help you. You see if you answer their question in such depth and you do that for free, they can get some understanding that any paid services or products must be equally if not more informative and helpful.
Once you know the searches your audience are performing, and you understand the intent behind those searches, you can develop a small yet comprehensive guide that further expands on your points and provides more value. This guide can then be showcased no every page of your website which they can receive a copy of in exchange for them giving you their email address. This way you are also building an asset that you can continue to build a relationship with at any time!
Of course you will need to optimise the page in order for it to be found. Now, a small caveat, just optimising the page won’t guarantee that it gets found. That all depends on how competitive the keyword you are trying to rank for is. A page need to be optimised but also to have power, authority and trust.
On the optimisation side, the areas we can optimise that hold some weight with google are:
- page URL structure
- Title Tag
- H2 to H4
- Content – (variations of keyword, NLP and entities)
- Internal linking
- Alt tags
Take a look at the top 10 sites that are listed in Google for your keyword, make a note of the wording that they have in these areas, then write your own so that it’s better in terms of copywriting and optimising the keyword well.