It’s difficult to understand where you may be in in terms of expertise in your search marketing agency. Perhaps you are still a beginner and are till learning the ropes.
SEO is a complex subject and one that can take many years to master. It’s an ever changing landscape so it really is something you need to dedicate yourself to if you want to become successful at it.
When you have an advanced grasp of the subject there are many ways in which you can optimise that skill set in order to create monetary assets. The obvious route is to offer SEO services to local and national based businesses. You can charge an ongoing monthly fee for your services for 6, 12 and 18 month contracts. This is a very popular model and one which will require you to learn other business skills such as branding, marketing and client acquisition.
So what exactly is an SEO expert? It is somebody that has the skills to optimise specific web pages to that they appear high up on the first page of Google when a specified set of keywords is searched for.
SEO is not really one of those subjects you can learn through higher education. There are many courses online that you can take but most of the popular ones are on the basic side and usually contain outdated tactics and strategies.
It is recommended that you at least setup your own website and experiment on it. This will allow you to actually practice what you learn and see how that affects your results in real world scenarios.
Another popular way is to be recruited by a digital marketing agency. In this scenario you will trained by them based upon their in house SEO strategies. This can be beneficial depending on how effective their strategies are.
There are many facets of SEO and it is possible to become a proficient expert in one specific area. For example, you could become an on page seo expert or a backlink expert or a technical seo expert.
Once you start your learning, you’ll soon get a feel for what specific area you have an interest in and the one you’re able to get good results in.