When it comes to SEO, for Search Exclusive, an SEO agency, one of the core drivers that determines whether you rank high in Google or not comes down to your backlinks. Backlinks or off-page SEO is external votes from other websites that say things about the pages on your site that they link to.
This process which was originally labelled ‘backrub’ by Google when it first started was based on how other scientific papers would cite others. Papers that were cited the most were seen as more authoritative. This is what Google’s original algorithm was based upon. Having a backlink point to a page on your website from a powerful trusted and relevant website will make a big difference to your rankings.
There are many facets to a backlink. Backlinks are part of the original version of Google that was labelled as ‘back rub’ back in its infancy. Backrub was based on the concept of medical or scientific paper citations. Different medical papers would reference other papers or studies. Scientific papers that were cited the most were deemed to be the most authoritative. It’s a similar thing with backlinks only it gets more complex.
Google measure the weigh of a backlink using an internal measurement called PageRank. Many years ago the more backlinks a webpage had the better it ranked in the search engines. PageRank used to be a metric that could be publically seen to measure a webpages power. It was a browser add-on and a measurement that was heavily used in the backlink market. Google soon realised that the number of backlinks was not a sign of superiority. As Google evolved, so did their process for evaluating backlinks. Some of the backlink elements that are most important are trust/power, relevancy and link optimisation.
Relevancy is the holy grail of a backlink and if you have relevant backlinks that also have power and trust then you are going to rank well, especially if those links point to an optimised webpage.
There are many ways in which you can obtain backlinks. There are directories and local websites but they tend to be poorer in quality. Market-related directories can be good as they can be seen as relevant but you do not want too many directory links.
If you have a well-written piece of content on your website then you can actively go out and ask if other people would like to link to it.
Here are 5 ideas of how you can get more backlinks to your website:
1: Links from companies you already have an existing relationship with.
2: See if you can be included in the best list, for example: “Best SEO agencies in the UK”.
3: Find relevant forums and get links from there.
4: Implement an internal linking strategy.
5: Create some content based on what’s already doing well.
That will give you some ideas you can think about. We may do some more in-depth guides on how you can utilise some of these ideas and get more quality backlinks to your website.