You understand you need to do something to get your website in front of the customers that are searching Google for your products and services online.
You can see quite clearly that rivals and competitors are visible when you do a search for your keywords and quite rightly, you want a piece of that pie too! After all, your top 10 best competitors are getting in front of potential customers looking for your help right now. They are not finding your website and so you are losing out on possible business.
The trouble is you don’t really have the budget or cashflow to be able to invest in the SEO expertise required to rank your website. For easy or less competitive markets, it can be possible for you to rank your own webpages. In other more competitive markets, you are going to need the help of an experienced SEO agency to help you fight the fight to get you to the top spots. In any market where there is money to be made by being top of Google, you can bet that others are going to be competing for it.
So what we wanted to do in this post is to give those of you in less competitive markets some tips that you can apply to rank your own websites.
If you have more time than money that you can invest then these tips are suited for you.
An SEO campaign is only as good as the keyword research and that becomes the foundation that everything else is built upon. What we need to do is to establish a set of keywords that we can assign to a specific page that is relevant to that keyword theme. Out of each keyword grouping, we can note which keyword is our primary keyword and which ones are secondary etc. One thing we always look at before we start the campaign is to find quick wins’. ‘Quick wins’ are typically longer keywords that have fewer searches but also have less competition. This can really help to bring is small sales or enquiries that can be then used to reinvest into a professional SEO campaign.
Another helpful tip is to grab a free 7 day trial with ahrefs.com. Then you can use their keyword explorer, throw in one of your competitors and be able to look for other keywords they are currently ranking for. This should give you many options and keyword variants.
Once you have your keyword themes, its time to assign them to your pages and going through the process of optimising each page.
Many people have the belief that the more times they mention their keyword on the page the better. Unfortunately, that’s far from the truth and doing this can have an adverse effect. Yes, you want your pages optimised for your primary keyword but you do not want to overdo it.
The following on page SEO elements can be optimised for you primary, secondary and other keywords in your theme:
- Meta title
- Meta description
- Heading 1 to 6
- Image alt tags
- Single keyword density
- Internal linking
Perform your keyword research and get your webpages optimised the best that you can.