I have lost count over the years that we’ve offered organic SEO of the amount of business that thought that having a website was the answer to all their business and digital marketing issues. Some of these businesses have spent thousands of pounds on an all singing all dancing website.
When we have a conversation with them, we can detect the frustration in their tone of voice. As we quiz and ask questions to go deeper, we uncover that they rightly or wrongly believed that having a website would automatically get them found in Google.
Unfortunately, that is not the case. Build it and they’ll come, although a nice sounding slogan is not true in this case.
That is why skilled SEO experts exist. It is a separate set of skills to get a webpage or website in front of potential buyers or customers.
There are many things that you can do to promote your business website. We’ll share some of the no-cost ways in which you can do that with a view to generating more visitor traffic to your website and generating you some business.
Blogging As a Guest
Writing for someone else’s blog who is in your market can be a great way of attaining backlinks and establishing some authority within your market. You are basically writing content and getting that in front of people that may be your prospective customers. As with anything, writing for the right blogs is going to get you the most traction.
Write for blogs that aren’t popular or have a low readership probably isn’t going to do you much good. You can use tools such as ahrefs to find potential blogs using their content explorer tool. Once you have identified 5 to 10 blogs you then need to reach out to them. Once the blog owner gives you the go-ahead you can start writing your guest post.
In some cases, you can come up with an article title headline based on the most popular content that’s been shared on social media. You are likely to get more response from blog site owners if you have teased them with a compelling article title or headline.
Most website designers have a limited amount of SEO knowledge when it comes to page optimisation. Most of their knowledge has been gleaned from SEO blogs online. Why that isn’t such a bad thing, the majority of the time, it’s not enough to make any impact. To begin you’ll need to identify the primary keyword you would want to be found for.
You can easily ascertain using ahrefs how much visitor traffic that keyword could bring into your website on a monthly basis. You would then set about writing some compelling content around that keyword. Then optimise your page URL, meta title, meta description, Headings 1 through 6 and your single word densities based on the competition.
For optimum results, you can combine both of these options so that you have a very well optimised page with relevant backlinks coming from your guest posts on other blogs.