When a business reaches a point where the owner realises he needs to take the business to the next level using online digital marketing strategies, a budget assessment needs to be made. Not every business is going to have a huge monthly budget required to properly engage in the services of a digital marketing agency. [...]
If you are serious about the long term success of your business then organic search engine traffic has got to be one of your longer-term strategies. Many SEO campaigns can take a long time to start paying back. With SEO in some markets taking up to 18 months to come to fruition many businesses just [...]
We're guessing you already know what keywords and search terms are? Well here's a quick refresher: Keywords are the main broad terms that you will optimise your website for. Search terms generally mean the variations of the broad term. For example, a keyword could be "red shoes" and a search term could be "where to [...]
You understand you need to do something to get your website in front of the customers that are searching Google for your products and services online. You can see quite clearly that rivals and competitors are visible when you do a search for your keywords and quite rightly, you want a piece of that pie [...]
Search engine optimisation doesn't need to be as difficult as some make it out to be. Yes, there are many different so-called ranking factors. So many that most would not be able to recite them all off the top of their heads, not even the SEO agencies. The best strategy and one we've deployed is [...]
It can be a daunting thought to take your small business into the digital age. You've had tremendous success offline over the years, a large customer base but things aren't the same as they were 10 or 20 years ago. Many years ago most of your business came in via the Yellow Pages and other [...]
