SEO Expert Guide: What is Anchor Text

You've been learning and applying search engine optimisation techniques for some time now. You now understand so much more about how SEO works. You do not class yourself as an expert by any means but you are learning a lot. That's nothing to be ashamed of. Learning a digital marketing skill such as search engine [...]

What is a Backlink and How Does it Affect Search Engine Rankings?

In your journey of understanding your business in the digital age, you've encountered many different acronyms and terms. From PPC, SEO, On-page, Analytics and now backlinks. What are backlinks exactly? Backlinks were what the original version of Google was built upon. Backlinks still feature heavy in today's SEO but it just got a lot more [...]

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