For whatever reason, a career in search engine optimisation seems appealing to you. You are quite set on the idea of setting up your own SEO services in order to perform SEO for other people’s businesses.
You know a little bit about it but not enough to give you the confidence to start your own company.
So where do you start an SEO agency?
How can you become more of an expert in SEO.
All questions we’ll get to answer shortly. There still remains a high demand for digital marketing professionals. As each year passed by, more and more businesses are moving their offerings onto the digital platform we call the Internet.
So much so that the commanding salary, if you were employed, could be quite high. When you look at the potential of starting your own SEO company you will quickly find that the income potential is far greater than being employed. If you build your company or agency right, you will build systems and processes so that you can get external help and experience that time freedom you always dreamed about.
Having said that, starting and running a digital marketing agency is a lot more responsibility and work than working for someone else. In some cases, you may be better off starting as a freelance SEO consultant. This way would require less business management although you will still need to obtain clients.
One of the big differences between working for another agency or starting your own is that you will end up doing a lot more work than isn’t necessarily SEO. For many, this can feel uncomfortable as the majority of people starting agencies enjoyed doing the actual SEO work. Now, we have to bring in business, onboard clients, manage client expectations, invoice, outsource and do the actual fulfilment.
As of 2021 there are no genuinely recognised qualifications for SEO. You can find certification for skills such as Google Ads from Google themselves.
Don’t get hung up on the word ‘expert’ though. Many people we know feel that expert status is so far away from them, when in fact you’re an expert if you know a little more than your audience. That’s really all there is to it.
Here are a few of the things that you should know or aim to know before moving any further forward.
- Be able to explain how search engines work in laymen’s terms.
- Understand the fewest ranking factors that get results. (This will require ongoing testing on your behalf).
- Have a good understanding of the four core areas of SEO (Keyword research, on-page SEO, off-page SEO and technical SEO).
- Build your own projects that you can perform SEO on. You can use these projects as ranking proof and show them to potential customers.
- Focus on a small industrial segment. This will help you to be perceived as more as an expert. This will also help you to be more specific with your marketing.
- Always be collecting data based upon the tests you perform.
The best way to learn is to get out there and do it. One your own projects but also being able to speak about it proficiently so that you can attract clients too.