Once you have your website setup, your keyword research complete, your keywords designated and optimised for each page and your pages optimised correctly, it’s time to get create link opportunities to increase your organic SEO traffic.
There are many that will say that building backlinks is blackhat in which we agree with to some degree. However, when a business approaches us for one of our extensive audits, we endeavour to audit their competition so we know what we are going up against. What we find are that the strongest competitors have good quality, strong and powerful backlinks. What this means is that if we don’t acquire backlinks we will not be able to compete.
In this post, we want to give you an overview of how one can acquire links in the most whitehat way possible. What we don’t want to do is to generate lots of low-quality links pointing to our webpages. That will lower the quality of our overall website. Low-quality links could be links from pages that don’t have age, from irrelevant webpages, from webpages on websites that don’t have ant trust or authority, links from adult-related websites.
Now one thing we should mention is that reaching out to acquire quality, whitehat backlinks is very time-consuming. If you haven’t got the time or money to invest then search engine optimisation is probably not going to be viable for you.
Let’s start with three simple whitehat backlink tips that you can use straight away.
Years ago one of the most popular backlinking methods was blog commenting. It used to work very well but unfortunately, blackhat tools were created that could mass blog comment and their strength diminished. Now they can still be used but in a specific way. Years ago it did not matter what type of website you got a blog comment on. Over the years Google has become very good at identifying low quality and spammy pages.
A link in the form of a blog comment from a low-quality page is not going to help your SEO efforts and may have an adverse reaction. Search for blogs related to the topic of the page you want to link to. When we say related, look for similar keywords in the blogs domain name or URL structure. If we would like to rank for ‘red shoes’, relevant blogs could have – shoes, boots, footwear, trainers, running etc.
The next whitehat linking source is authority news sites. If you are looking to rank in Google in a specific geographical area then you can seek out specific websites related to the news and reach out to them. They are maybe interested in running a content piece about your company, written by you.
Building relationships is key for most businesses. You can find people who are prominent in the industry your SEO project is in and then build ongoing relationships with these people. A great idea is to see if you can get a link place on their website in exchange for you providing them with some free practical advice that they can use to improve their SEO.
A few simple ideas for you to explore and test out for your own whitehat backlinks.