It’s always a good idea to understand exactly what your competitors are doing when it comes to their seo strategies. Why bother? Well it will give you some idea of the investment needed to not only keep up with them but overtake them. When Search Exclusive carry out a competitor analysis we undertake a deep technical analysis and look at many different competing elements.
It helps of course to have access to tools such as ahrefs.com, semrush.com and Screaming Frog SEO Spider. SEOQuake is also useful to checking on page elements. You should at a very basic level have your website added to Google’s search console. Here you can check pages on your website are indexed, submit a sitemap and check for 404 errors etc.
Ahrefs.com is probably the best tool to gauge your seo competition and they do offer a 7 day free trial which is more than enough time to analyse how you stack up against your competition. So take up ahref’s 7 day trial.
Of course you need to understand what your prize keyword is. By prize, we mean the keyword that is most valuable to you and your website. It is using this keyword in Google search that will give you around 10 of the competing websites that are listed on page one of Google. We will then take each one of these competitor websites, add them to ahrefs and look for specific info.
We want to understand the different types of pages that are ranking for that keyword and make sure we have a good selection of webpages similar to ours. You will see some websites homepage ranking and some websites with a inner page ranking.
Once you have done that we want to add each competitor webpage into ahrefs.
We want to look at the following elements:
- What keywords they rank for. This will give us some more ideas of other keywords we can target.
- How many referring domains they have. This gives us an understanding of their websites power and trust.
- Backlinks – we want to understand how relevant their backlinks are. As a rule the more relevant your backlinks the less you will need.
- Anchor text – what do the links say that point to their pages.
- DR and UR ratings. This will allow us to see their strength and authority.
There is a lot more to cover in auditing your seo competitors, too much for covering in a small blog post. Hopefully though that gives you some pointers of what to look for and what to use to do your research!