You decided that the next stage in your business was to build an online store. Or perhaps as an entrepreneur, you’re aiming to create other income streams by building your own e-commerce online store. Unfortunately, when people do this they expect to generate sales without looking for help from a Leicester SEO agency. This leaves them frustrated, disappointed and lost as what to do to rectify the situation.
Search engine optimisation done correctly can have your eCommerce store spitting out sales if you put the time and effort in. A successful online store is one where the owner has carried out extensive keyword research and has also planned out their website layout and architecture based on their keyword research findings. What many people do is to build an online store and set it up to rank for keywords that are very broad such as “men’s shoes”. To rank in Google for a keyword like this is going to be almost impossible. We’re talking about an SEO campaign that would run over many years and require tens of thousands of pounds invested.
The reason this is not a good strategy is that you’ll be competing against many big brands that have been established over many years, many of which will be household names. The strength and authority of their websites may make it impossible in most cases to compete.
Most sites require an in-depth technical SEO audit and cleanup. This is especially true for online stores. We’ll discuss how you can run a technical SEO audit on your site in a future post.
When looking at keyword research for ecommerce stores, you want to look at and optimise for many long-tail keyword searches. This will give you a better chance of ranking and bringing in visitor traffic. Although the monthly search volumes will be lower, ranking for multiple keywords will make up for it.
Once you have a list of long-tail keywords for all of your products, it’s time to start planning out your store logically so that you have a tightly themed keyword list for each product category and individual products.
Once you’ve completed that, optimise your pages using ours on-page SEO guides.
Hope that helps!