We’re guessing you already know what keywords and search terms are? Well here’s a quick refresher: Keywords are the main broad terms that you will optimise your website for. Search terms generally mean the variations of the broad term. For example, a keyword could be “red shoes” and a search term could be “where to buy red shoes”. These search terms can also refer to what we call long tail keywords. In markets where business can be attained and revenue can be produced, competition will be strong. In these markets you will find many websites competing for the same broad keywords. That’s fine as a long term strategy but long tail keywords can bring in smaller rewards in a quicker timeframe.

Ranking for a large group of keywords can bring in substantial amounts of traffic into your website. Most long tail keywords are longer phrased versions of your related keyword. Because they are longer the chances of lots of people searching for it will be a lot lower. They can still be very valuable.

So how can you find your long tail keywords? Well take your main keyword, in this example we’ll use “red shoes”.

We will use the power of Google suggest. This is the basic search box where a query is typed in. The great thing about Google suggest is that it will show you other similar keywords that have been searched by other. Put your keyword in the search box and Google will straight away make some suggestions for you. The idea is to put your keyword in there and the type A and you’ll see variations beginning with ‘A’. You can then cycle through the entire alphabet and build up a huge list of long tail keywords.

Here’s some I found using the example of “red shoes”:

  • black and red shoes
  • blood red shoes
  • red glitter shoes
  • red shoes for women
  • red shoes for boys
  • red shoes girls size 10

As you can see some of these long tail keywords are very specific. If you can take searchers to a page that patches these search queries, you sales or enquiries will likely be high.

What are you waiting for? Go and build a list of long tail keywords for each of your most important web pages.