There are many different facets and sub-skills you need to learn in order to rank a web page high in Google. In can be vert overwhelming to the average person who decides to learn SEO services.

The number of factors continues to increase as Google become more sophisticated to find more reasons for why thy shouldn’t rank a webpage high in their search engine.

Not only do you have to look at improving signals on your webpage, over your entire website but also the signals that come into your webpages from external factors.

Off page SEO factors we like to term as the fuel that really moves a webpage high in search. The on page SEO elements are more like the engine which needs to be designed and fine tuned for maximum efficiency.

In most cases a website or business owner is going to have complete control over the web pages contained within your website. This isn’t always the case with your off page seo. Off page seo is mostly about backlinks which we have discussed in a previous post.

Google typically award the most powerful seo elements based on ease of implementation. For example, its easy to make changes to a specific webpage. You have only 10 spots or listings for a given keyword on the 1st page of Google. If everyone sets up their on page the same, how will Google determine the order?

Another important factor to note is that sometimes you may get backlinks pointing to your website that were created with the intention of causing trouble. There are people out there on the Internet that have nothing better to do that to software to build mass low quality backlinks to webpages on your website. This will drastically lower your overall site quality and cause it to never rank high in Google. They will not permit websites that have adult centred backlinks pointing to them.