Busting Myths About Search Engine Optimisation

If you did a search on Google for a list of all the individual things you need to implement to achieve good seo visibility, you’d literally find hundreds. Many so called signals you need to be aware from backlinks, site speed, schema, number of words in your content and so on.

Now many of these recommendations […]

Digital Marketing Funnel Basics for Your Business

Many businesses set up believing that having a good product or being good at performing a specific service is enough. When business owners approach us as a digital marketing agency in Leicester, we have to let them know gently that in today’s online environment that they need to approach things differently.

That is when we use […]

The Undeniable Proof of the Power Of SEO for Your Business

If you are serious about the long term success of your business then organic search engine traffic has got to be one of your longer term strategies. Many SEO campaigns can take a long time to start paying back. With seo in some markets taking up to 18 months to come to fruition many businesses […]

By |May 27th, 2020|Beginner SEO, Keyword Research, Paid Advertising, SEO|0 Comments

The Difference Between SEO and SEM

The digital marketing world can be so confusing sometimes. We get it, the team at our SEO agency Search Exclusive also get confused from time to time. There are so many acronyms: SEO, SEM, CRO, PPC, CPC, CTR, SERPS, DA, PA, DR, UR to name a few. Two of these acronyms get branded together as […]

Breaking Down Search Engine Results Pages (SERPS)

You may have heard the terminology SERPS mentioned in various places during the study you do for your seo company, but what exactly does it mean?

The acronym SERPS stand for Search Engine Results Page. It is basically the page that is displayed by the search engine once a user submits a query.

Within the SERP listings […]