You may have heard the terminology SERPS mentioned in various places during the study you do for your seo company, but what exactly does it mean?

The acronym SERPS stand for Search Engine Results Page. It is basically the page that is displayed by the search engine once a user submits a query.

Within the SERP listings is displayed organic result and also paid Ad results. It is important to understand that the majority of searchers will rarely click to view page two of the SERPS. This is an important factor that needs to be explained to any businesses you decide to offer SEO services to. If your a business and looking to get more enquiries through your website, if you’re not on page one in the search engines, you’re not likely to receive any visits from people looking for your services.

Not only is it important to be on page one but high up on page one. The top three search engine listings in the organic section will get the majority of clicks from searchers. If a specific keyword is searched 1000 times every month, the top organic listed webpage will get around 350 clicks to their website. In fact around 750 clicks will be made on the top three listed webpages.

There are also a number of ways in which you can get your website on page one of the SERPS. You can apply SEO techniques and get your webpage listed high. You could master a paid advertising platform such as Google Ads and pay money to advertise your products or services. Finally you can also setup and optimise a Google My Business listings so that you appear in the maps section of you offer local business services.

Getting your webpages listed high in the search engines such as Google will be a big challenge. Another challenge may be that now you are high in Google and you are getting people visiting your website but you are not getting many more enquiries. This can be improved by learning the principles of conversion rate optimisation, AB testing and multi-variate testing to improving the number of enquiries or sales.